As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Social media has achieved a strong position and has powered the world in many ways that we could’ve never imagined before. Branding that’s effective yet subliminal when it’s made available to its targeted market can do wonders in marketing your brand. This advantage is not just limited to companies; it also applies to an individual item, a group or a single person.Showcasing your Digital PresenceA great way when you’re showcasing your products, services and talent to the world or meeting new people telling them about your specialties. The social networks like Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google all help you to develop a particular space showing your digital presence and some even provide an interpretation of yourself.When businesses use social media to promote their brand they get a much stronger response compared to just having a website. Small businesses must have a social media presence to grow at a faster pace. As the first notable difference they’d get to see is the large market share.It’s not just the hype as the staggering figures indicate that social media websites contain the largest number of connections and command top attention from their user-base. Building real-life connections from networking with others has a lot of potential.Brand Exposure through Social NetworksFrom a branding perspective you can say what you need to say about your brand and embrace your quirks! As consistent reputable information about brand credibility on current and future profiles, brand marketing is a long road and takes time and effort and when you’ve got a following from over 5 various social networks it becomes important for you to manage and maintain your online position.For a successful brand marketing strategy through social networks check out the key features of each social media site and see which is the most suitable for your branding strategy follow these guidelines to help you navigate through some of the major social media sites on the web.1 – TwitterA micro-blogging service that enables users to send text and image based posts of up to 140 characters. Ability to quickly respond to clients and customers.2 – FacebookA large social network where people create profiles, business pages, exchange, messages and report status updates. Great for brand exposure and customer relations.3 – YouTubeA video sharing website popular for user generated content, video clips and video blogging. One of the best venues to build your brand through video blogs and tutorials.4 – Google +A social network operated by Google with profiles, status updates, circles, handouts and sparks. Easy way to interact with clients and customers. Can be integrated with other Google applications.5 – TumblerA micro-blogging and social network that allows users to post text, videos, images and share via re-blogging. Great platform to share content and links with a younger demographic of bloggers.6 – DiggA social news website which allows users to submit stories and vote them up or down. Gives brands the opportunity to gain a large amount of exposure7 – PinterestPinterest is one of today’s best social networks that can be used to market your product or service and as they say every brand has a story to tell and if it’s done via compelling pictures it will help you do a lot more with its strong visual content. To share your story through this medium having engaged and active audience, Pinterest’s visual marketing has great potential as its ultra-hot social media site makes photos center stage with sharing being the main reason for its popularity. While some marketers have been quick to incorporate Pinterest as an important marketing tool which drives targeted engagement, there are still some companies out there who can do more to harness the power of Pinterest by utilizing its visual storytelling!8 – RedditReddit is a content marketing platform that is capable enough to create a bond of trust between the brand and the audience which helps the business in positive manner as the sharing of creative content for a digital-centric world can attract considerable attention of a bigger audience which can result in increased sales.9 – StumbleUponStumbleUpon has achieved a good position among the top 10 social media networks. Best known for sharing related content which interests users. Helps in brand development, more traffic and new inbound links.ConclusionFrom a branding perspective Facebook, YouTube and Digg are the most integral social media sites that can help you market your brand to great levels as from these platforms you can reach your desired reach and appropriately designed content on these mediums will have a very lasting impression resulting in an overall brand promotion. Nevertheless, there is still much more you’ve got to incorporate in your social media branding campaign.The following points can help you configure a really practical and successful brand marketing campaign on social networks.How to keep the information interesting?Firstly ask yourself what people need to know about you?What kind of information would you wish to find on others profiles?By doing what can you best show yourself to someone new?Social media has been able to engage people and markets from around the world with newer capabilities. Social media has become the most critical component in establishing customer relationships and brands do get a great opportunity to exploit it for their benefit as it’s these strong and weak ties that provide groups, individuals or companies with competitive advantages.The bottom-line is that actively participate through these social networks. It depends on the response frequency so if you’re finding Twitter a more responsive platform then simply keep tweeting. The experience has to be memorable you’ve got to show the masses that your profile really stands out. However, it’s important for marketers to take into consideration that all social media communications have to remain relevant, should be persistent, consistent and authentic to inspire the interest of their target market and more. The feedback received will also be positive, helping the company and its brand to get more competitive advantage but it’s important to also consider the fact that social networks just offer a means to an end and not an end in and of itself! Bridging the gap between customers and brands invokes brand loyalty and customers build relationships with brands faster based on close interactions, it’s the satisfied customers and marketers who together build and maintain brands.About me: I am Associate Brand Manager at http://www.glu7.com. You can follow me on Twitter at @nanron88